Design your own, or pick one that already works
A custom t-shirt shop with two ways in. You can open the maker and design a shirt, or choose from a library of ready designs and skip the blank canvas entirely.
Custom printing sites usually open on an empty editor, which is the worst possible first screen. Most people arrive wanting a shirt, not a design tool, and a blank canvas sends them away.
Two entry points given equal billing in the navigation: make your own, and choose a design
A library of finished designs shown as printed shirts, so the ready path is as attractive as the custom one
A How it works band directly under the hero, because the process is the thing a first-time buyer is unsure about
A phone number in the top bar, for the orders that are really enquiries about bulk printing
Someone who does not want to design anything can still buy a shirt
The editor is a choice rather than a toll gate