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Digitalmohawk

13 / ŠtítMe

A phone number you do not have to hand over

A launch site for a privacy app that lets you make and take calls without giving out your real number. It has one job: explain what the app does clearly enough that someone installs it.

The brief

The product is easy to describe and hard to believe. Someone lands on the page not sure whether this is a burner number, a blocking service or a scam, and the page has to answer that before it asks for an install.

What we built

  1. 01

    The promise stated in one line at the top, above the two store buttons

  2. 02

    A diagram before any prose: a call, an equals sign, a padlock

  3. 03

    A How does it work section that walks the registration and the call, rather than listing features

  4. 04

    Store buttons repeated at the point where someone has finished reading, not only in the hero

Screens

The landing page: a hero reading 'Your privacy is our priority' with store buttons, then a section headed 'Your privacy is an entitlement' with a diagram of a call equalling a padlock.
The diagram does the explaining. A call, an equals sign, a padlock, before a word of copy.
A How it works band explaining the registration and calling steps of the app.
The steps, in order. This is the part that decides whether the app gets installed.

Outcomes

  • What the app does is answerable in one sentence and one diagram

  • The install is asked for twice, at the two points a reader is ready to act

Next project

The lens that took the shot, printed on the shot

Canon

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